Jessica Tayson
  • Corporate communication and commercial design
  • Class of 2017
  • Delta, Pa.

Tayson earns accolades for logo

2017 Jan 12

A knack for capturing the essence of a program in a visually appealing graphic earned a Lycoming College student the honor of having her logo selected for use in upcoming promotions. Jessica Tayson, a junior Corporate communication and commercial design major from Delta, Pa., won a contest for creating a logo for one of the College's new programs.

Tayson created a brand image to represent the College's Haberberger Fellowships, which are annual scholarships given to juniors to complete a scholarly paper during their senior year. Her logo was selected from designs submitted by students in the College's Special Projects in Commercial Design course.

"Working with my professors during the design process was a pleasure," said Tayson. "I am honored to have been given the opportunity to design the logo."

"A logo is an important part of an organization's or company's brand, a visual symbol of its identity," said Lynn Estomin, professor of art at Lycoming College and the commercial design course instructor. "Boiling an identity down to a mark or symbol that is graphically compelling and instantly identifiable requires creativity, research and originality. The design must look good tiny on an envelope or large on a billboard, in black and white or color, and in a variety of media. Creating an eye-catching image that will retain its integrity in all of these circumstances is no easy task."